What the F is today at 3pm??

I had a mental "flash" a few days ago of Friday at 3pm i thought it must be a sports game or something that I had seen advertised, that was popping into my head again, but I can't find anything. I even looked at my airport's flight schedule, and I don't see any arrivals or departures for 3, either... Around 3, but not at 3.

Does anybody know if there is anything happening today at 3pm?? WTF!