In swaying a large public demographic.
The initiative then becomes, well, a little more intense, with mild threats arriving on-scene (socio-hillary), delivered first by the original brainstormers, who now feel the non-preferred need to step out and go public, imploring their minions who are highly expected to obey the instruction which follows suit.. imposing a new narrative. (Or else.)
Just a nobody, narrating the game being played, in real time before our eyes.
And truth be told? I'm not even very smart.
We all see it.
We allll see it.