It was a bullhorn for ideology, sold to the public via a bill of fake goods (very small number of humans taking on the mass-cloning appearance of a vast majority).
Should it no longer be controlled by the various outfits that used it for their own ends(governments, tech-savvy activists, giant corporations), I would presume it will quickly be trashed and thrashed as ruthlessly as Donald Trump himself, by big media, and also constantly sabotaged and cyber-attacked, schemes meant to tarnish it morally and to be able to sue it into oblivion.
Will that work? Who knows, but it doesn't take a crystal ball to see how people and things get immediately thrown under the bus when they no longer serve the grand purpose of destruction. I sorta hope he is sort of a ruthless jerk (you kinda have to be to make billions). There is no loyalty in that game. You are either managing the fall of society, or you must be destroyed with it.
That's how these demons and their supply of useful idiots who are burning the shit down see it.
Maybe I am just too cynical. Maybe the media won't suddenly start trashing their formerly beloved Twitter. Let's watch and see.