I consider the primary message of the LGBTQ+ community and the rainbow flag to be inclusivity.
At least they understand you don't choose who you love.
A lot of them don't understand other groups within the rainbow umbrella and criticize each other too. That will happen with any group.
Rainbows and pride mean different things to different people but I still consider us part of it. We're part of a world that is (much too slowly) becoming more tolerant and understanding.